What is the difference between Meta Business Suite and Facebook Business Manager
Meta Business Suite (MBS) and Facebook Business Manager (FBM) are two distinct products with different purposes, although they both serve businesses and advertisers on the Facebook platform.
Meta Business Suite is a suite of enterprise-level tools designed for larger businesses and agencies that need to manage multiple Facebook Pages and ad accounts across different brands, markets, or regions. MBS includes tools for collaboration, reporting, and automation, allowing businesses to streamline their Facebook marketing efforts and improve their efficiency and performance.
Facebook Business Manager, on the other hand, is a free platform designed for businesses of all sizes to manage their Facebook Pages and ad accounts in one place. It allows businesses to grant access to team members, manage ad campaigns, and track performance metrics, among other things.
In summary, while both Meta Business Suite and Facebook Business Manager are designed to help businesses manage their presence on Facebook, MBS is a more sophisticated and comprehensive solution aimed at larger businesses and agencies, while FBM is a free, easy-to-use tool for businesses of all sizes.